How to get found by ChatGPT and AI.

What GEO (Generative Engine Optimization) is

SEO optimises the site for search engines; GEO optimises it for generative engines — the AI assistants that answer by voice or in writing. The goal is no longer just to appear among the blue links, but to be the source the AI cites when a user asks a question. It’s a deep shift: more and more people, instead of scrolling ten links, ask an assistant a question and trust the short answer they get. If your business doesn’t appear in that answer, for that user it’s as if it didn’t exist, even if you rank first on Google. Claiming this new space today, while few are doing it, means arriving ahead of competitors.

Write content that AI understands

AI assistants reward content that is clear, structured and gives direct answers. Use headings that pose real questions, short paragraphs that answer right away, bullet lists and explicit definitions. Avoid filler: what’s ambiguous for a reader is doubly so for a machine. In practice, it helps to open each section with the most important answer and only then add the detail, instead of building long preambles. A text that immediately explains “how much it costs”, “how it works” or “who it’s for” is understood and extracted more easily by both hurried readers and the models that need to cite a reliable source.

Structured data is essential

Schema.org, structured data for local businesses, correctly marked-up FAQs: this is the language in which you tell AI “this is an opening time, this an address, this a frequently asked question”. A well-marked-up site is understood and cited more easily. It’s the difference between letting a machine “guess” what a line of text means and telling it explicitly, in a language that leaves no room for interpretation. A site that correctly marks up hours, prices, reviews and frequently asked questions gives AI assistants exactly what they need to offer you as an answer, rather than skipping you because the information isn’t clear.

Consistency and authority

AI cross-checks multiple sources. Having consistent information across site, Google Business Profile, social and directories builds trust. Reviews, original content and a solid presence over time make the difference between being ignored or cited. A business with the same name, the same address and the same number wherever it appears — site, Google listing, social, category directories — sends automated systems a strong signal of reliability. Inconsistent or scattered data, by contrast, creates doubt, and when in doubt the AI prefers to cite someone else. Reputation built with consistency over time pays off here too.

Where to start

Start from the questions your customers actually ask and build pages that answer them clearly, marked up with structured data. It’s exactly the approach we use to build sites: optimised for Google and understandable by AI. The future of search has already begun. You don’t need to overturn everything overnight: you start with the most important pages, rewrite them with sharp answers and mark them up with structured data, then extend the method to the rest of the site. It’s an investment that protects your visibility while the way people search changes, and one that also improves your ranking on traditional engines in the meantime.