Azzano.
Rosary beads made in Bassano del Grappa since 1928. Nearly a century of craft tradition taken online: a multilingual e-commerce that today receives orders from all over the world and has grown the business.
A historic craft tradition, sales tied to the local area and no direct channel for foreign markets
↓ ResultOrders from all over the world and a growing business, with the 1928 tradition brought online
A craft excellence of Bassano, known and appreciated, but with sales still tied to traditional channels: it lacked a storefront to bring rosaries and religious articles to the faithful and parishes all over the world.
A multilingual e-commerce that takes a 1928 tradition to the world: today the site receives orders from every continent and has become the company's first salesperson.
Tradition meets digital.
Azzano, of Comm. Luigi Chiminelli & C., has produced rosary beads in Bassano del Grappa since 1928. A wide, carefully curated catalogue — rosaries, bracelets, necklaces, decades, single-decade rosaries, statues, Venetian murrina and liturgical articles — that deserved a digital storefront worthy of its history.
We built a complete e-commerce on WooCommerce, with a catalogue organised by category, carefully crafted product pages and an always up-to-date PDF catalogue. Every project starts by listening: who you are, who you work for, where you want to go. Before writing a line of code we studied audience, products and target markets, to build something measured and not a mere exercise in style.
Multilingual to sell worldwide.
A multilingual structure, international SEO and shipping abroad: the site became the company's first salesperson, able to reach the faithful, parishes and retailers anywhere, in every time zone.
The results speak for themselves: today Azzano receives orders from all over the world and has seen its revenue grow thanks to the online channel. A dedicated blog — the "Reflections" — accompanies the catalogue with content that brings the audience closer to the value of the products. Under the surface, a solid and secure CMS: loading speed, structured data and the technical foundations that make the difference over time.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to bring results.
Azzano's catalogue is vast and changes little over time, but every article has a history and a craft behind it that deserve to be told well: we built the product pages together with the people who have been making those rosaries for decades. Design, development, copy and go-live were handled by a single team. After launch, maintenance stayed with us, because an e-commerce selling abroad cannot afford downtime.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
A company that has been producing since 1928 thinks in the long term, and we set the project up the same way: domain, code and credentials remain in Azzano's name, with no strings and no compulsory fees. The site is built to last and to be updated without starting over. And when something is needed, the person who answers knows the project.
The next one could be yours.
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