Capacita.
A bicycle brand — road, gravel and e-MTB — with a dealer network.
Product range with no visual impact and no reseller area
↓ Result+55% enquiries from resellers, dedicated B2B catalogue
A product range with no visual impact and no area dedicated to resellers: the brand did not stand out and B2B contacts stayed hard to reach.
A site that enhances the brand and the range with a dedicated B2B catalogue and three languages for export: +55% enquiries from resellers.
The starting point.
Capācita needed to present the range with the visual impact the product deserves and give dealers a dedicated access point.
In the bike world the product is sold with the eyes: frame, geometry and components have to be seen before they are read. But behind the end consumer there is the dealer network, with opposite needs — technical sheets, availability, terms. Before designing, we separated the two journeys, because mixing them would have penalised both.
What we built.
We designed the mark ourselves, together with the visual system holding it together: the branding and visual identity work came before the site. We then designed a photographically striking site with the Road, Gravel and e-MTB lines browsable by model, technical sheets and a dealer area for the sales network.
Road, Gravel and e-MTB have different audiences and must be navigated as such: someone looking for a gravel bike does not want to scroll through e-bikes. The dealer area gives the sales network a dedicated way in, with what it needs to work. The three languages are not a flourish: they open the export markets where the brand wanted to grow.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
Photography was the heart of the project, and it cannot be improvised: we worked on the client's material, choosing what to highlight model by model. Design, development, copy and go-live were handled by a single team. Every new season brings new models, and the site is built to take them in without rebuilding the structure.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
A product range changes every year: if the site needs a developer to add a model, the problem comes back every season. That is why Capacita manages the catalogue independently. Domain, code and credentials remain in the company's name, with no strings: if one day it wants to change supplier, it takes everything with it.
The next one could be yours.
Liked the Capācita project? Tell us about yours: we’ll reply within 24 hours with a tailored proposal.