Clinica della Famiglia.
Psychological services for children, teenagers, adults, couples and families: a warm site that guides people to first contact.
A delicate topic to communicate with a warm tone and zero barriers
↓ Result+65% enquiries for first contact from the site
A sensitive topic such as mental health, to be communicated with a welcoming tone and no barriers, with the first contact often the hardest part for the patient.
A site with a welcoming tone that presents the care paths and lowers the barriers to a first contact: +65% enquiries and online bookings.
The starting point.
Talking about psychological wellbeing calls for a welcoming tone and zero barriers: the site had to present the team and specialisms while putting at ease those seeking help, often at a delicate time.
Someone looking for a psychologist often puts it off for months, and the website is the last obstacle before the phone call: if it feels cold, clinical or bureaucratic, that call never happens. So the starting point was understanding what holds back a person on the verge of asking for help — and removing those obstacles one by one.
What we built.
We built a bright, human site: a presentation of Clinica+, the team, mission and partners, with the “First Contact” call to action always within reach and clear paths for every stage of life.
The visual tone is warm but not naive: presenting the team with faces and credentials reassures those who fear ending up in inexperienced hands. The "First Contact" call to action is deliberately explicit and always within reach, because the moment a person decides to write lasts only seconds. The care paths are organised by life stage, not by condition: someone seeking help recognises a situation before they recognise a diagnosis.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
In healthcare words carry weight: we wrote every text together with the team, checking that it was accurate without becoming off-putting. Design, development, copy and go-live were handled by a single team. The site stays up to date as the team grows and the care paths evolve.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
A clinic changes: new professionals join, new care paths open. The site must be able to take them in without calling a developer every time, and indeed content management is in the clinic's hands. Domain, code and credentials remain in the clinic's name, with no strings.
The next one could be yours.
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