CRP Law Firm.
The international law firm for cyber rights protection: three languages, one authoritative voice.
Law firm between Europe and Latin America, multilingual audience
↓ Result3 markets reached with a coherent EN/IT/ES site
A law firm active between Europe and Latin America, with a multilingual audience and the need to convey authority in three different languages.
A consistent EN/IT/ES site, with SEO optimised for each language: three markets reached across two continents with an authoritative, uniform image.
The starting point.
A firm operating between Europe and Latin America needed a site able to speak to different clients — in English, Italian and Spanish — with the same authority, and to make access to crisis response immediate.
An international law firm cannot afford for the Spanish version to look like a translation of the English one: the client in Bogotá must feel spoken to, not translated. And then there was urgency — a reputational crisis does not wait for office hours. The project started from these two very different needs.
What we built.
We built the firm’s multilingual site: About, People, Services, Case Studies and offices, with a correct hreflang structure, a restrained design consistent with the brand and a “Crisis Response” path always prominent for reputational emergencies.
Three languages, three journeys each looked after individually, with a correct hreflang structure so that Google shows everyone the right version. The design is deliberately sober: in law, graphic display works against credibility. The "Crisis Response" path is always one click away, because someone facing a reputational emergency has no time to navigate a menu.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
Legal terminology cannot be translated by ear: we worked with the firm on every language, because an imprecise term in a legal context undermines credibility in an instant. Design, development and go-live were handled by a single team. The three versions stay aligned over time, and that takes constant maintenance.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
A firm operating across two continents needs to know that its site is its own: domain, code and credentials remain in the firm's name, with no strings. No technical locks and no compulsory fees. And if an urgent intervention is needed, the person who answers knows the project.
The next one could be yours.
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