CyberUP Institute.
The platform of an international cybersecurity training institute.
Cyber training to explain clearly to professionals
↓ Result+58% sign-ups to training paths from the site
Complex cyber training to explain clearly to professionals, with a course catalogue that did not stand out and sign-ups hard to gather.
A site that presents the course catalogue clearly and gathers sign-ups: +58% sign-ups to the training paths and materials accessible 24/7.
The starting point.
CyberUP Institute trains professionals in incident response and defence against cyber threats: it needed a site that spoke to a technical and corporate audience, presenting courses and services with credibility.
Selling training to people who work in information security is tricky: the audience is technical, spots smoke from a distance and distrusts anyone promising too much. But on the other side there is the corporate decision-maker, who has to justify the spend and thinks in different terms. The site had to hold up to both readings without disappointing either.
What we built.
We built an English-language site with a course catalogue, training paths and areas dedicated to consultancy services, looking after structure, copy and optimisation for industry searches.
The course catalogue is the backbone: whoever arrives wants to understand within thirty seconds whether the path is right for them, what level it sits at and what they take away. The consultancy services have a separate area because they answer a different need — not to train, but to be helped right away. All in English, because the incident response audience does not stop at national borders.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
On technical content there is no improvising: we wrote alongside the client, who knows the subject, checking every description. Design, development and go-live were handled by a single team. The course catalogue is updated often, and the structure is built to take in new paths without touching it again.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
A training institute adds courses continually: if every new path needs a developer, the site becomes a bottleneck. That is why catalogue management is in the client's hands. Domain, code and credentials remain in the institute's name, with no strings and no compulsory fees.
The next one could be yours.
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