DriveForLife.
Off-road experiences in Italy and worldwide, with multi-step online booking.
Off-road rentals and experiences with no direct booking channel
↓ Result+75% direct enquiries for experiences and rentals
Off-road rentals and experiences with no direct booking channel: enquiries came through scattered channels and the experiences catalogue was not showcased.
A site that presents the experiences in a catalogue in two languages and brings enquiries straight to the business channel: +75% direct enquiries.
The starting point.
DriveForLife organises off-road rentals and experiences, up to expeditions like the Tunisia Adrenaline Drive: it needed a site that told the adventure and handled complex bookings.
An off-road experience is not sold with a product page: whoever is considering an expedition to Tunisia wants to understand where they will sleep, which vehicle they will drive, what happens if something goes wrong. And then there is the practical problem — packages with options, deposits, dates. The site had to inspire and at the same time handle a booking that is anything but simple.
What we built.
We built the site with a presentation of the experiences, multi-step booking forms integrated with WooCommerce for packages, deposits and options, and a multilingual structure.
The multi-step form is not a technical flourish: a booking with vehicle, dates, options and deposit asks for too much information to fit in a single form, and anyone faced with twenty fields abandons it. Breaking it into steps keeps conversion high. WooCommerce handles deposits and packages, and the two languages welcome the foreign tourists who are an important part of the audience.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
The experiences change every season — new destinations, new vehicles, new dates: we built the catalogue so the client updates it alone. Design, development and go-live were handled by a single team. After launch we stayed available, because a booking that jams costs a client.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
In experiential tourism the seasons dictate the pace: changes must be made when they are needed, not when the supplier has time. That is why DriveForLife manages experiences and availability independently. Domain, code and credentials remain in the company's name, with no strings.
The next one could be yours.
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