Case study — Shops — Photo studio

Lo Storico Fotografia.

The historic photo studio of Bassano and Rossano since 1962: two labs, developing, printing, tape transfer and online print ordering.

Project sheet
Problem

Historic photo studio with two workshops that could not be found online

↓ Result

+72% visits to the two physical shops

◈ Shops · Photo studio
Lo Storico Fotografia
SectorShops — Photo studio
ScopeBrand site & Print ordering
Result+72% visits to the two physical shops
The results
+72% Visits to the physical shops after the new site
2 locations Bassano and Rossano, each with its own page
1962 The founding year, told online
Before

A historic photo studio with two workshops that could not be found on the internet: anyone looking for somewhere to print ended up with the large online services, and sixty years of craft stayed invisible to anyone who did not already know them.

After

A site that tells the story since 1962 and brings people into the two workshops: +72% visits to the physical shops, with prints that can also be ordered from home.

Visit lostoricobassano.it →

01 — The project

The starting point.

A historic studio, active since 1962 with two labs in Bassano and Rossano Veneto, needed a site that conveyed the same artisan care as the counter: telling the services — developing, printing, tape transfer, restoration, ID photos — and making print ordering immediate, from home too.

A historic photo studio has a problem the web amplifies: those who do not know it mistake it for yet another online printing service, and those who do know it never think to look for it on the internet. So two things were needed at once — telling the story of sixty years of craft, and giving a concrete way to order without going through the counter.

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02 — The solution

What we built.

An elegant, dark, photographic site, with a page for each lab (addresses, hours, map) and the services explained clearly. The “Order prints online” button is prominent, connecting the physical shop to the web service: those who know the studio find the same trust, online.

The dark, photographic look is not a matter of taste: in a studio that lives on images, the site has to prove it knows how to handle them. Each laboratory has its own page with address, opening hours and map, because whoever searches for "photo printing Bassano" wants to know where to go. The "Order prints online" button connects the physical shop to the web service: those who know the studio find the same care, those who do not find a reason to walk in.

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03 — The work

How we work.

Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.

Developing, printing, transfer, restoration: different services that had to be explained to people who no longer know them. We wrote the texts together with the studio, which has been doing that job since 1962. Design, development and go-live were handled by a single team. The two locations stay aligned through a single system.

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04 — Why us

Why choose us.

A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.

A studio with sixty years of history thinks in the long term, and the site is built to last: domain, code and credentials remain in the studio's name, with no strings. No compulsory fees and no technical locks. And if a change is needed, the person who answers knows the project.

D.
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