NaturalExit.
A pet-care brand with a new digital home that drives marketplace sales.
Sales only on Amazon and eBay, no owned channel
↓ Result+66% direct sales on an owned channel
Sales concentrated only on Amazon and eBay, with no owned channel: marketplace fees, no control over the brand and over customer data.
An owned e-commerce that brings direct sales and frees from marketplace fees: +66% direct sales and a brand finally under control.
The starting point.
NaturalExit sells natural pest control and supplements for dogs and cats on Amazon and eBay: it needed a brand site that built trust and directed traffic towards the sales channels.
Selling only on Amazon and eBay is convenient until you look at the bill: commission on every item, no direct relationship with the customer, and a brand that in practice belongs to the platform. NaturalExit wanted that relationship back. The starting point was understanding what someone buying natural pest control is looking for — and it turns out to be trust, before price.
What we built.
We created a site with a fresh, recognisable tone, with a presentation of the range, quick paths to the marketplaces and a contact section for advice and reserved offers.
In a sector dealing with an animal's health, tone matters: fresh and recognisable, but without slipping into playfulness, because someone looking for a pest treatment has a concrete problem. The range is presented so you understand what you need, not to fill pages. And the contact section opens a direct channel — advice, reserved offers — that did not exist on the marketplaces.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
Building an owned channel means shifting traffic, not creating it from nothing: we worked with the client on how to bring those already buying on the marketplaces over to the site. Design, development and go-live were handled by a single team. The range changes and the catalogue is updated independently.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
The whole point of the project was to stop depending on platforms that can change the rules tomorrow: it would be absurd to replace that dependence with another. Domain, code, customer data and credentials remain in NaturalExit's name, with no strings. That asset is theirs.
The next one could be yours.
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