Team Protection4x4Kids.
The off-road team that turns a passion for motors into charity: races, humanitarian missions and fundraising for Protection4Kids.
Delicate message and adrenaline to balance with care
↓ Result+80% donations raised through the site
A sensitive message and the adrenaline of the rallies to balance with care: without the right storytelling, the cause risked not reaching people’s hearts.
A site that balances emotion and cause, telling the charity rallies in two languages and bringing donations online: +80% donations collected.
The starting point.
A team that races in rallies and brings aid with 4x4s: plenty of adrenaline, a delicate message. The challenge was holding the two worlds together — motors and charity — without one drowning out the other, and turning race visibility into concrete donations for Protection4Kids.
A rally is adrenaline, noise, mud; protecting children online is something else entirely. Putting them on the same page is a delicate exercise: if the engines prevail, the cause becomes a pretext; if the cause prevails, you extinguish the enthusiasm that brings people to the races. The whole project revolves around that balance.
What we built.
A site with the team’s orange identity: a striking hero, sections for projects, races and a photo gallery, and the donation path always prominent, from the “Donate now” button to the mission pages. Connected to the Protection4Kids ecosystem, for which we had already built the platform and donations.
The team's orange gives energy to the opening, but the mission pages bring the centre of gravity back where it belongs. The "Donate now" button is always present because the moment a person decides to contribute comes when it comes, and must not be lost. The link with the Protection4Kids ecosystem closes the circle: whoever gets excited about a race discovers where their contribution ends up.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
The two souls of the project had to be balanced in every choice, and it was not obvious: we worked with the team on what to show and in what order. Design, development and go-live were handled by a single team. The races change every season and the gallery is updated independently.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
A team that races and raises funds has no time for the technical side: the site has to work, full stop. Domain, code and credentials remain in the organisation's name, with no strings. And every euro saved on fees is a euro that goes to the projects.
The next one could be yours.
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