Selmar Marmi.
Sculpture of matter and expression of style: a digital showroom that enhances Bassano marble and reaches architects and contractors.
A dated site for a demanding audience of architects, designers and contractors
↓ Result+82% requests for quotes from architects
A dated site that did not do justice to fine materials, facing an audience of architects, designers and contractors looking for inspiration, technical detail and a brand to match.
A digital showroom that moves people with design and a projects gallery, informs them with technical sheets and generates qualified contacts: not a display case, but a sales tool.
Marble as art.
Selmar Marmi is a long-standing company from the Bassano area that quarries and works fine natural stone — Rosa Perlino, Bianco Perlino, Rosso Asiago, Botticino. Marble is not sold by the kilo: it is living matter, tied to design and luxury, and the site had to convey that exclusivity from the first second.
So we turned the online presence from a mere company storefront into a true digital showroom, in line with the claim "sculpture of matter and expression of style": a clean, minimal and elegant interface where the images of the blocks and the projects are the protagonists. Before writing a line of code we studied goals, audience and competitors, to build something measured around the real questions of architects and contractors, not a mere exercise in style.
Inspire and inform.
Architects and designers are not looking for a cart: they look for inspiration, technical feasibility and a fast channel to request samples or bespoke quotes. The showroom answers all three needs.
The projects gallery is structured by application — floors, staircases, cladding, bathrooms — so the potential client sees the finished result and projects it onto their own work. Every marble, from Bianco Perlino to Rosso Asiago, is not just a photo but has a dedicated technical sheet, essential for anyone who has to specify that material in a tender document. Under the surface, loading speed, security and structured data that sustain visibility over time.
Stock and qualified leads.
In marble there is always the matter of leftovers: special lots and unsold stock need to be shown without cheapening the brand. We added an elegant, dynamic Outlet section, easily managed via CMS — without the complexity of an e-commerce — that gives visibility to opportunities and prompts direct contact for the purchase of specific lots.
The commercial heart is profiled lead generation: the contact form is built to collect specific requests, also asking for the company name and the type of project, so the sales team receives strongly qualified emails. Less time lost on generic requests, more leads from professionals who already know what they want thanks to the technical sheets and the portfolio. The site becomes the first catalogue the sales team sends to architects and buyers worldwide: not a display case, but an active sales tool.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
A historic marble company works on long timescales and the site must follow it: domain, code and credentials remain in Selmar's name, with no strings and no technical locks. The portfolio of installations and contacts built over time is theirs. And when something is needed, the person who answers knows the project.
The next one could be yours.
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