Italian Terrazzo Floor.
Venetian-style terrazzo flooring made in Italy, told in English to international markets.
Italian excellence selling abroad, site not export-oriented
↓ Result+88% leads from abroad from architects and contract
An Italian excellence that sells abroad, but with a site not geared to export: foreign architects and contract struggled to find information and technical sheets.
An export-oriented site in three languages, with technical sheets online: +88% foreign leads from architects and contract, with the Italian excellence finally showcased.
The starting point.
An Italian leader selling abroad needs a site designed for international architects and contract: in English, with the material front and centre and direct, immediate contact.
A German architect looking for Italian surfaces does not browse in Italian and has no patience: they want to see the material, understand the sizes available, download a technical sheet and request a sample. If they do not find these things, they move on to the next supplier. The project started from that journey, not from the aesthetics.
What we built.
We built the English-language export site: a presentation of the surfaces, a gallery of projects and flooring sheets, with a minimal design that lets textures and projects speak.
English is not a translation added afterwards: it is the main language, because that is the audience. The essential design deliberately steps back, because when you are selling a surface it is the texture that must speak, not the graphics around it. The technical sheets are online and downloadable, because that is the first document a contract client asks for.
How we work.
Every project starts from a concrete analysis of goals, audience and competitors: no off-the-shelf templates, but choices designed to deliver results.
The photographs of completed projects were the most precious asset and had to be selected with care: we worked with the company on which projects best conveyed the possibilities of the material. Design, development and go-live were handled by a single team. New installations go into the gallery independently.
Why choose us.
A single point of contact for the whole project: no runaround between suppliers, quick answers and someone who knows your work.
The foreign leads the site generates are the company's asset, not the supplier's who built it: domain, code, contacts and credentials remain in Terrazzo Floor's name, with no strings. No compulsory fees and no technical locks.
The next one could be yours.
Liked the Italian Terrazzo Floor project? Tell us about yours: we’ll reply within 24 hours with a tailored proposal.