Recognisable anywhere.
A logo on its own is not a visual identity. We design the mark when it is needed and build the system around it — colours, typefaces, usage rules, applications — that holds together website, e-commerce, social and printed material, so your company is recognised even without reading the name.
The logo is one piece. The identity is the system that makes it usable every day, by anyone.
Without written rules, every quote, every post and every page ends up looking like a different company.
The mark, and what surrounds it.
We design the mark when there is none or it no longer holds up, and we start from the existing one when it works. Either way the real work begins afterwards: the colour palette, the typefaces, the proportions, the way elements sit in space.
These are the choices nobody notices one by one and that, put together, make a company recognisable at a glance.
Most companies have a logo and nothing else. Then comes the moment to make a brochure, a new page, a post: and every time colours and typefaces get chosen again from scratch, often by different people at different moments. The result is an image that changes with every release, and a customer who does not recognise you when they meet you elsewhere.
Written down, not guessed.
An identity is only useful if whoever applies it knows how. We define the clear space around the mark, the versions for light and dark backgrounds, the sizes below which you do not go, what not to do.
Few, clear rules, written for the person who will have to apply them without calling us every time.
We also include a check that is often missing: that the colour combinations meet the minimum contrast required by the WCAG. A beautiful palette that is unreadable for someone with reduced colour perception is an accessibility problem before it is a matter of taste, and since 2025 it is a legal obligation for many companies.
Where the identity lives.
A visual system is not judged on the manual but on how it holds when you apply it: website pages, product pages, newsletters, social, letterheads, signage, packaging.
We build it looking first at where it will end up, because the demands of a screen and those of print almost never coincide.
We designed the mark for Capacita, a bicycle company. The system built around it then had to carry three product lines with different audiences — road, gravel and e-MTB — plus an area reserved for the dealer network: holding those worlds together without the site looking like four different sites is exactly the work we are describing.
What stays with you.
At the end we hand over a reference document with the mark files in the formats you need, the colour codes for screen and print, the typefaces and the rules.
It is yours, and it serves anyone who works for you after us: a printer, another agency, the colleague starting next month.
It is also why this service makes sense only once. Done properly, the identity document lasts for years and every supplier who comes later starts from it instead of from zero — which is the most concrete way of not being held hostage by anyone, ourselves included.
Consistency without thinking about it
Whoever prepares a document or a page finds the rules already written: fewer choices, fewer mistakes, without coming through us every time.
Built for digital
We are a web agency first: the identity is born already tested on screen, on contrast and on the real formats of the site and social channels.
The files stay yours
Source files, colour codes and typeface licences are in your name. If you change supplier one day, you take everything with you without asking permission.
What happens after you contact us.
Getting in touch commits you to nothing. Here is how we get from the material you have today to a usable visual system.
Survey
We gather what already exists: mark, materials, website, printed pieces. The starting point is often richer than it looks.
Quote
A clear proposal with what we deliver and in what time, without generic line items and without costs appearing later.
System
We build palette, typefaces and proportions, and test them straight away on real applications rather than abstract boards.
Check
We verify contrast, legibility at small sizes and behaviour in print. Whatever does not hold, we change now.
Document
We write down rules and files, in a form you consult in thirty seconds rather than thirty pages.
Application
We take the identity where it is needed: website, e-commerce, social and materials, so the system starts out used instead of staying on paper.
Related services
I already have a logo: does it need redoing?
No, and in most cases it should not be. The recognition built up over the years is an asset, and throwing it away has to be justified. We start from the mark you already use and build the missing system around it. When there is no mark, or it no longer holds up at today's sizes and formats, we design it.
What is the difference between a logo and a visual identity?
The logo is a sign. The visual identity is the set of rules saying how that sign lives together with colours, typefaces, spacing and images, on screen and in print. It is the difference between owning a piece and owning a system: without the system every new piece of material starts over and the company looks like someone else each time.
What do I get at the end?
A reference document with the mark files in the formats you need for screen and print, the colour codes, the typefaces with their licences and the usage rules. All of it in your company's name: if you change supplier tomorrow, you take the material with you without asking us for anything.
What does building a visual identity cost?
It depends on what already exists and how many applications are needed: a company with a recent mark and materials starts from a different place than one with only a ten-year-old logo file. We look at the material, then prepare a clear, free quote within 24 hours.
Send us what you have today.
A logo, a website, an old catalogue: we look at the material and tell you what is actually missing, with a proposal within 24 hours.