Services — Restyling

Has your site aged? Rebuild it, better.

Slow, not mobile-friendly, dated-looking or simply silent: an old site turns away the clients your work deserves. We rebuild it without losing what you’ve already earned on Google.

An old site isn’t neutral: it costs you clients every day.

Most people judge a company’s credibility by its website. If it’s stuck in 2018, the verdict is already written.

01 — Quando serve

The signs it’s time for a change.

Loads slowly, looks bad on a smartphone, the design feels from another era, no enquiries come in, the CMS no longer updates or whoever built it has vanished: if at least two of these sound familiar, the restyling pays for itself.

Before scrapping everything we analyse what works: content, rankings and data are saved.

A dated site works against you even when you don't notice: it drives away those looking for reliability, penalises your Google ranking and loses visitors browsing on their phone. A restyling isn't redoing the graphics for fashion, but putting the tool back in a position to bring you enquiries and sales as it should.

OLD
02 — Come lavoriamo

New site, zero losses.

Whether the old site is on WordPress, Wix, Joomla, Squarespace or hand-built: we migrate the content that matters, set 301 redirects for every page and preserve the rankings earned over the years. The old site stays online until the new one is ready: no day in the dark.

At launch we compare before/after numbers: speed, rankings, enquiries.

Migration is the most delicate phase and we treat it methodically: we map every old URL, check that redirects work one by one and keep an eye on Search Console in the weeks after launch. This way the ranking equity built over the years transfers to the new site, instead of being lost.

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03 — I segnali

When it’s time to rebuild the site.

The design looks ten years old, it’s hard to navigate on a smartphone, pages load slowly, enquiries no longer arrive: these are the four classic signs. Sometimes just one is enough — usually they come together. An aged site isn’t neutral: it signals neglect to exactly the clients you want to win over.

A restyling isn’t a cosmetic whim: it’s bringing the site up to date with how your clients use it today.

Today most visits come from smartphones and patience is very thin: if a page is slow or awkward, the client leaves and tries a competitor.

NEW
04 — The method

Renew without losing what works.

Before touching anything we analyse what brings traffic and rankings: those pages must be protected. Then we redesign structure and interface, migrate the content and set the correct redirects from every old URL to the new one, so Google transfers the site’s history instead of resetting it.

The result: a new site that restarts from the old one’s rankings, not from scratch.

We also hand you a site you can update yourself, with a simple panel and brief training: no more pages stuck because "nothing can be changed anymore".

✦
The benefits
01

Zero SEO loss

Page-by-page 301 redirects and careful migration: rankings are preserved, often improved.

02

Always online

We work in parallel on a staging environment: your current site stays live until the switch.

03

Measurable before/after

Speed, mobile, conversions: we show you in black and white what changed.

How we start

What happens after you contact us.

Getting in touch commits you to nothing. Here's the path, step by step, so you know exactly what to expect from the first message to launch and beyond.

01

Free call

An informal, no-obligation call: you tell us your goals and situation, we listen and see whether we can help.

02

Quote

We send a clear proposal within 24 hours: what we do, timing and cost. No surprises, no hidden fees.

03

Design

We define structure, content and design. You approve every step before development starts.

04

Development

We build everything with clean, fast, optimised code. We keep you updated on progress.

05

Online

We publish, test and check everything works. The project is yours: domain, code and access.

06

Support

We don't disappear: we stay by your side with maintenance, updates and support over time.

Frequently asked questions
Will I lose my Google rankings?

No, if the work is done well: we migrate content, set 301 redirects and monitor indexing. Rankings often improve thanks to the new speed and structure.

How much does a restyling cost?

It depends on goals, content and features: every project is unique. That’s why we always prepare a detailed quote, free and with no obligation, within 24 hours.

Does the site stay online during the work?

Yes, always: we build the new one in a separate environment and switch over only when everything is ready and approved.

Can I keep my current text and photos?

Of course: we keep everything that works and improve what holds you back. If new content is needed, we produce it.

Do I have to change hosting or domain?

Not necessarily: we assess your current hosting and, if appropriate, suggest better alternatives. The domain always stays yours.

How soon is it ready?

It depends on complexity and content: we set the real timeline together in the quote — and once agreed, we stick to it.

Will a restyling cost me my Google rankings?

No, if done methodically: we analyse the pages that bring traffic, keep the content that works and set 301 redirects from every old URL. The rankings transfer to the new site.

Can I reuse text and photos from the old site?

Yes, everything of value is migrated and refreshed where needed. Often a mix of revised existing content and new material is the most efficient route.

How do I know if I really need a restyling?

If the site loads slowly, looks bad on a phone, feels dated or no longer brings enquiries: just two of these signals make it worthwhile.

Do you also help improve the text?

Yes: beyond design we review the content that converts poorly. We keep what works and rewrite what holds enquiries back.

Learn more

Related services

Free tool

Before rebuilding, find out how your site is doing

We built a free tool that analyses your website on five fronts — speed, security, SEO, accessibility and privacy — and tells you in seconds what works and what's costing you visitors. Sometimes a full restyling is needed, sometimes targeted fixes are enough: the numbers will tell you.

Try it free
Website restyling web

Let’s give your site new life.

Link your current site and tell us what doesn’t convince you: we’ll tell you what to keep and what to rebuild, within 24 hours.

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